Dialogue, analysis and research are the pillars that support our process of constructing an identity. Once we have captured the essence of a company, we find the right tone colours and traits to represent in the best way the values and objectives that bring them to life and therefore to be able to reflect the guiding principles of the business. The image that we want to convey is coherent and explicit, in order to match the client’s perception and the idea that the company has of itself.